Senior Mobile App and Digital Marketing Manager

Company Overview:

Intuity Medical, Inc. is a privately held, fast-paced, growing medical device company located in Fremont, CA. Our company was founded with the mission of simplifying diabetes management for persons living with diabetes. We have developed the first automatic blood glucose monitoring system designed to make testing easy, convenient and discreet.

Through innovative and proprietary technology, Intuity’s POGO Automatic® Blood Glucose Monitoring System aims to transform blood glucose testing.  More information regarding our technology can be found at www.presspogo.com.

Senior Mobile App and Digital Marketing Manager

Company Overview:

Intuity Medical, Inc. is a privately held, fast-paced, growing medical device company located in Fremont, CA. Our company was founded with the mission of simplifying diabetes management for persons living with diabetes. We have developed the first automatic blood glucose monitoring system designed to make testing easy, convenient and discreet.

Through innovative and proprietary technology, Intuity’s POGO Automatic® Blood Glucose Monitoring System aims to transform blood glucose testing.  More information regarding our technology can be found at www.presspogo.com.

Summary of Primary Responsibilities:

The Senior Mobile App and Digital Marketing Manager is responsible for managing and developing the commercial needs of Patterns®, Intuity software platform for HCPs and patients, digital strategy and key Marketing HCP and patient initiatives.

Position Description and Responsibilities:

  • Understanding how less tech savvy populations use digital tools and content
  • Able to translate user feedback on friction points/desired features into design/functional requirements for technical implementation in software or other digital media
  • Develop, implement and monitor marketing communications strategy including advertising, sales brochures and collateral, direct mail campaign, web, sales collateral, and other related activities
  • Provide regular feedback to management regarding market trends, as well as other critical issues which affect the attainment of corporate objectives

Experience and Requirements:

  • 5 to 8+ years of medical device and/or pharmaceutical industry in identifying and translating commercial needs to the App development/implementation team and digital marketing.
  • Familiar with UI/UX principles and able to apply them to populations with special needs such as low vision and cognitive decline
  • Experience in achieving digital engagement via virtual rewards and low-cost methods
  • Experience working with Drip, Mailchimp, Klaviyo, etc. automated campaigns with external trigger sources such as Shopify
  • Experience designing digital ad-word campaigns, including technical requirements to implement (landing page requirements, page design, A/B tracking capabilities, etc.)
  • Familiarity with use of digital analytics tools such as Google analytics, Shopify, Klaviyo, Survey Monkey, Tableau
  • Tactical execution experience in all channels, including SEO/SEM, email, social media, website/landing page optimization and display advertising campaigns
  • Must be willing to travel 30-40%, including domestic and international travel

Minimum Education:

  • BA/BS or equivalent combination of training and experience is required, MBA preferred
  • Diabetes or blood glucose industry experience preferred

Supervised by:  Vice President of Marketing

This job description in no way states or implies that these are the only duties to be performed by this employee.  He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisor or the management of the company.